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Reaching the right people, at the. Web a contextual advertising network is exactly what it says on the tin: A network that uses contextual signals to match ads with end users most likely to respond to them. Web contextual targeting is a form of programmatic advertising, typically done through an ad network, which segments contextual ads and targets groups based on parameters like keywords or website. Web by ibm watson advertising | 14 september 2021. Contextual advertising uses various factors to determine which content is most relevant to users when placing an ad. Reaching the right people, at the. Web contextual advertising involves a brand, a digital publisher, and a contextual management platform working together to achieve the basic goal of marketing: Web contextual ad networks are those specifically set up to deal with contextual marketing and traffic. They already have established tools to use the contextual traffic data to accurately serve.
